Creativity, Inc.: an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar cover image

Creativity, Inc.: an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar

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As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lassater in 1986. Nine years later, and against all odds, Toy Story was released, changing animation for ever.